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Aldar - Alreeman
09/09/2022
Production Company
Dubai, United Arab Emirates
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Editorial
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electriclime° linked up with M&C Saatchi UAE to create an inspiring and touching film for Aldar Properties ‘Alreeman’.

Directed by Ekta Saran, the project highlights the property company’s desire to show that ‘when you buy a house, what matters is what makes it a home'.

By telling the characters’ stories in the piece, the aim of the film was to take a glimpse at what really matters to people, and how Aldar Properties looks to help facilitate that.

In another successful link up with the company, electriclime° used clean and naturally lit interviews in black and white, while also integrating lush moments of life unfolding through colour and movement.

To see the full film, click here. To read more about electriclime°, click here.

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