electriclime° linked up with VMLY&R Singapore to produce a new spot, filmed in Sydney, for top petroleum brand Caltex.

Directed by Matt Kamen, this comedic film is set in a warehouse office where a fleet manager and a Caltex Salesman are in mid conversation discussing Caltex’s exceptional Diesel and Lubricant products.

In a creative way, the combination of Caltex Diesel with Techron D and Delo lubricants are explained as two products with triple the advantage: Reliability, Durability and Efficiency.

With the help of a passing truck, the fleet manager eventually is able to wrap his head around the concept and realises that Caltex Diesel and Delo lubricants are more than the sum of its parts.