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Astellas - The Touch
08/09/2022
Production Company
Los Angeles, USA
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Agency / Creative
Production
Post Production / VFX
Animation

Utilizing a tactile and elegantly frenetic technique we aimed to craft a world that personified the complicated and impassioned emotions of a caregiver. The experience of being swept away, harnessed by an impressionistic style, parallels the struggles of our character to understand each next step. Through the imperfection of the loose animation technique and cinematic lighting, we focused our attention on how the journey of the narrative could unfold.

From a foundation of 3D character animation and cel-animated paint-overs, we created a balance of aesthetics that reflected the disarray of the moment. Painted in gestural brushstrokes, our story does indeed have a happy ending.

Full case study here: https://www.helloscholar.com/project/astellas-the-touch-

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