As part of a larger campaign for LEGO Star Wars: The Skywalker Saga, our team strategically focused on activating the lapsed fans of the game. Having spent several campaign beats focused on drilling into gameplay mechanics, this trailer reminds our audience that above all else, LEGO Star Wars is fun with an ability to add humor to a galaxy far, far away like never before. 

Working hand-in-hand with WBIE, our team developed all aspects of the creative, including the concept, the script, and providing game capture and editorial. The result is a hilarious take on the imposing imperial menace. The fans embraced the trailer, making it was one of the campaign's most successful global assets.