​Warzone in Paradise was composed of 12 sponsored Instagram posts from 12 different influencers. Each video was shot by the influencer over the past year and the gameplay VFX were added a month prior to launch. All posts were uploaded during the week of the game’s launch generating over 15 million social media impressions.​

​The posts garnered over 15.3 million social media impressions and over 8.7 million views on Instagram which was 6x what the gameplay launch trailer received anywhere. Each post saw over double the engagement of a traditional sponsored post. Warzone is free-to-play but the day after our campaign launch, the game saw daily users hit 6.6 million which was the peak in December and the highest user number in Q4.​