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Band Network - Fans Will Be Fans
08/09/2022
Advertising Agency
São Paulo, Brazil
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In the country of soccer, Band Network has the broadcast rights for the NBA. Instead of creating a rivalry with a national passion, the network used it to its advantage. With an ingenious use of data, the campaign found several correlations between NBA franchises and Brazilian soccer teams to emotionally impact the fans with contextual ads in real time.

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