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Gay Men’s Health Crisis (GMHC) - Blood Equality: DUMB LAW PARADOX
07/09/2022
Advertising Agency
New York, USA
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Agency / Creative

Stigma is still winning. 

Today, Gay and Bisexual men are still blocked from donating blood. Turned away at the door, restricted from giving of themselves. Restrictions that still suggest that gay blood is unworthy.

Blood Equality confronted this antiquated thinking by fighting dumb with dumb. THE DUMB LAW PARADOX continues the mission for science over stigma.

Drawing from a wellspring of dumb laws, and crafting narratives that leverage actual local, city, and state laws across America, we were able to juxtapose the current state of blood donation. By taking on dumb with dumb -- comparing the current ban on gay blood with some of the dumbest laws in the land, we shined a light on the bias and discrimination that continues today. 

Despite advances in science, gay men are still told they are second class citizens. Something “less than.”

The DUMB LAW PARADOX is part of the ongoing fight for Blood Equality. And we will not stop until every pint of blood is treated with the respect it deserves. 

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