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Coldplay & BTS - My Universe Holograms
06/09/2022
Production Services
London, UK
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Production
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Dimension worked with Coldplay and Parlophone Records, a division of Warner Music Group, for an ambitious volumetric music video, creating holograms of Coldplay and BTS for “My Universe” – the No. 1 single from Coldplay’s ‘Music Of The Spheres’ album.

Volumetric capture enabled both bands to be seamlessly blended together in the music video, and provided the perfect approach to creating stylised holograms that fit an “otherworldly” music video concept. The video was produced by the visionary Nathan Sherrer/Freenjoy and directed by the brilliant Dave Meyers. The use of volumetric video results in free viewpoint possibilities, allowing the director complete freedom around how the camera moves through the world, and ensuring the 3D holograms look like they belong.

The four megastars of Coldplay were filmed performing on the Polymotion Stage - a mobile volumetric studio on a truck, which is a partnership between Dimension, Mark Roberts Motion Control and Microsoft. The band members were recorded separately to preserve the fidelity of each performance.

The guitar and bass were captured in-camera, while the drums were tracked with mocap, then modeled and recreated in post production.

Working with our Microsoft Mixed Reality Studio partners Jump Studio in Seoul, we filmed all seven members of BTS volumetrically. To ensure the quality of each performance, and to maintain creative consistency, Dimension then processed all the BTS band members.

The “My Universe” video has received 229 million views on YouTube. 

Coldplay later performed ‘My Universe’ on Graham Norton and on The Voice Live to more than 8 million viewers, using real-time engine Unreal to beam in BTS as holograms in the broadcast.