Insurance is an intangible and visible product, selling it can be rather difficult and frustrating. It’s even harder for an online based insurance, Roojai, with only one shop in all 76 provinces of Thailand. Roojai set out to make insurance tangible by bringing out the experience of insurance to consumers by creating “Ads That Save You”.

All Roojai’s ads including online films, out of home, and radio spots can save consumers in various ways in real life to communicate how they can save you in car related problems and help you save up the insurance price to 30%. The 2 online films help save you ears and emotions while watching.

“Save Your Emotions” tells the story of twins who get stressed because of a car accident. Research shows the color green can reduce stress and help save your emotion. So, everything in the film is changed to green including the wardrobes, props, extras, policeman, cars, and even the Roojai’s mascot, the kangaroo to help reduce the twins’ stress. And the online film itself helps save the viewer’s emotion while watching. The film also offers services like a replacement car that saves you from broken down cars and Roojai helps you save up the price to 30%.

“Save Your Ears” is about a woman who gets into a serious car accident without a third party. As she starts to scream the announcer whispers to her to lower her voice. Every sound in the film is chosen to have low frequency almost like ASMR to help save the viewers’ ears in contrast of most ads that use loud sounds to grab your attention. The voice over was even recorded with a special ASMR microphone. The film also offers services like making a claim without a third party to save you from fear in a car accident and Roojai also help you save up the price to 30%.