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Australian Equality Campaign - For Every Bachelor and Bachelorette
04/09/2018
Advertising Agency
Melbourne, Australia
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On September 14, Australians would receive their ballots for a postal vote on the legalisation of same-sex marriage. As this date approached, the debate became increasingly negative, with 'Vote No' campaigners outspending 'Vote Yes' campaigners by 2 to 1. We needed elevate the focus away from the political debate towards an emotional truth - that love is love, regardless of gender.  Using real wedding footage of Australian same-sex couples married overseas and Sarah Blasko’s cover of Don’t Dream It’s Over by Crowded House, we created a powerful, emotive film that reminded voters of what this plebiscite was really about - love.
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