NURDOR national association of parents of children with cancer aims to deliver a dignified treatment and recovery for kids fighting cancer.

Donations in Serbia are usually random and offer only temporary solution for one of the biggest NGO’s.

With ambition to change donating culture from chaotic one-time acts into a movement, Mastercard brought innovation and created SUPERHERO - streat-wear fashion brand and sustainable business model, and modern online platform with simple mechanism for donations.

Superhero platform enables Nurdor to have a constant source of income as each purchase of an item from the collection is a donation.

In first 24 hours after collection was launched 30% of items were sold out and out of stock, and in 15 days almost 50% of items were out of stock.

In first two weeks, average donation on superhero.com platform was almost 50eur, almost 400% higher than the average donation to NURDOR in general (13eur).

Over 2 million RSD collected in just two weeks.

46% of donations on superhero.com platform were first time ever donations to NURDOR.

 73% of people who saw the campaign thinks of Mastercard as an innovative brand.