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Westpac - Frank
04/09/2018
Advertising Agency
Sydney, Australia
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In this film, we celebrate the life of a great bloke with one of the all-time great moustaches. We follow his 80-odd years, witnessing a series of selfless acts, as he lends a hand to dozens of people he meets throughout his lifetime.We first meet Frank as he stops to help his future wife, then see him over the years, catching a bolting horse, conducting the local school band, saving a family in a dust storm, and setting a teammate up for his first rugby try. We follow Frank through to the end of his life and the film resolves at his funeral. Here we see the charming tribute the community give Frank, wearing stick-on moustaches to honour his memory and support his widow. An end super nods to the services of Westpac bank in the difficult financial period after the loss of a loved one.


The character at the heart of this story is a Greek migrant named “Frank”. At the time this story begins there was a great deal of migration from Europe to Australia, and many of the people who moved to our shores have played a large role in building our communities and developing our national identity. Traditionally these characters have not been represented in TV commercials, but in the spirit of representing the true, rich Australian national character, this representation was key to our casting.     


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Language:
English
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