See You Out Here. The campaign shifts boating from a status symbol to an experience, inviting everyone, no matter what stage of life or background, into the sport. Rather than featuring images of megayachts and fiberglass, we spotlighted modern boating through real stories of individuals whose lives are enriched through the experiences that boating provides. These stories were amplified through tight integrations with partners such as Telemundo, Ebony, and ESPN.

By honoring the next generations of boaters, from the first Black student athlete in Louisiana to receive a scholarship for bass fishing, to a couple finding shared love and appreciation for life on the water, to an award-winning National Geographic photographer committed to marine conservation, our campaign successfully resonated with our target audience and helped increased awareness of the Discover Boating brand among current and future boaters.