We all get distracted from time to time, right? Perhaps getting ourselves into a sticky situation, and the consequences can sometimes be more severe than walking into a street sign, especially when you can’t stop binge-watching your new favourite show.

TVNZ, New Zealand’s largest TV network, wanted to rebrand their online offering away from a (catch-up) on-demand service and position itself as a premium digital streaming service. And rightly so, with thousands of world-class movies, shows and documentaries that stack up with the likes of Netflix and Amazon. The best part? It’s completely free.

But with great content comes great responsibility because while TVNZ+ may be free, its shows are so good they’ll engross you to that point of distraction – resulting in an unsuspecting TVNZ+ viewer unwittingly ending up in a situation they weren’t expecting. Brought to life by the line, “It’s free, but it could cost you”.