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Netflix - Squid Game Sydney
29/08/2022
Advertising Agency
Sydney, Australia
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Agency / Creative
Editorial

Squid Game fans were all dressed up for Halloween with nowhere to play. So we invited them to join the red light, green light game from the most popular show ever to launch on Netflix.

We brought the show’s iconic giant doll to Australia’s most iconic setting, in-between the Sydney Opera House and the Sydney Harbour Bridge.

The fully animatronic, 15-foot doll weighed in at 3.5 tons and earned its weight in PR coverage.

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