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Sandy Hook Promise - How to Perform a Disappearing Act & How to Overload a Circuit
24/08/2022
Editors
Toronto, Canada
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Agency / Creative
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Post Production / VFX

The trauma that the global pandemic has inflicted upon our youth is likely to be a conversation for many years to come. Kids may seem resilient, but the truth is, they may not be all right. This is the message in BBDO New York's new series of PSAs for long-time client, Sandy Hook Promise. Editors Ben Canny  and Taylor McWade collaborate on 2 of the 3 spots with director Jakob Márky, 'How to Overload a Circuit' and 'How to Perform a Disappearing Act'. The spots highlight the intense pressures and potential for violence or self-harm that COVID fallout could be inflicting upon young people. Check out all 3 spots at sandyhookpromise.org


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