The campaign is made for the Dutch Defense Academy, an institute for educating and recruiting new talents for the Dutch Ministry of Defense. 

Filmed at the Dutch Defense Academy, CZAR Director, Judith Veenendaal directed a powerful film that speaks leadership. Steam Amsterdam came up with a concept to create a rough music video-like registration and Judith implemented the brief through a simple yet strong film that encourages young people to push through in order to achieve their goals, to do a follow-up study after their secondary education, to not give up, and to be a leader in your own way.