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Group745
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Group745
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Peugeot - 308 Hybrid Mon Manège
18/07/2022
Production Company
Paris, France
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Agency / Creative
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Editorial

With a promise to travel further and higher, the film immerses us in a dreamlike world that highlights the new 308, with its striking green color, and the greater emotions and experiences felt behind the wheel. Accompanied by a modern cover of "Mon manège à moi", the light and fluid cinematographic film illustrates with intensity the feeling of freedom that the 308 provides, the first model to proudly bear the brand's new crest. A unique car for a unique driving experience. It's enough to make the driver's head turn... As everyone else’s head turns when he passes by.

Early 2021, Peugeot (the world's oldest surviving automotive brand) reaffirmed its personality and character with a new brand identity and a new emblem. This new logo embodies what Peugeot meant yesterday, what it means today, and what it will mean tomorrow. In the effigy of the lion (that has always been part of the brand), its shape is a shield, a timeless, universal and multicultural form of identity. It is a distinctive symbol of belonging, of recognition. It is synonymous with prestige, confidence, longevity and lineage.

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Group745
Language:
English
v10.0.0