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TECNO - The Rise of Selfie | #SelfieForGood
28/09/2021
Brand Strategy & Communications Agency
Shanghai, China
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The documentary "Rise of  The Selfie'' dives into the selfie's history and why it has become such an essential feature of the current generation.This aligns with a cause TECNO has always been championing: a smartphone is not about the brand, but about the consumer himself. To be the smart brand for users who are always" young at heart" and challenge themselves for new things, TECNO CAMON 17 Pro enables individuals' want to further express their unique selves. 

The film feature experts Thomas Curran, Professor of Psychology, Eugenie Shinkle, Reader in Photography and Lucy Hedges, Tech Journalist in Photography, to share their valuable insights. They introduced the audience to the less heard beginnings of the selfie. This gave the audience an understanding of this generation's habits and why the TECNO CAMON 17 is so well-suited for its users.

In the film, Sara Johansen, Fashion Model, illustrated how selfies are a game-changer for people who are not celebrities to become influencers themselves. She poses with the TECNO CAMON 17 in the documentary, flaunting the phone's sleek details  and selfie skills. Sara claimed that selfie phones likes the TECNO CAMON 17 Pro allows users to control their own images by taking photos that showcase the best of themselves, and also in an unconscious self suggestion  to be the best self, which is the core value of selfie. Fitted with the most updated functions, the TECNO CAMON 17 will use the next generation of TAIVOS2.0 to optimise the camera settings based the user's scenery changes. All this is captured by a front camera that is inconspicuously placed. ​

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