MJZ’s Nick
Ball directed “Evelyn”, a funny, futuristic-style ad from Droga5 for Sprint,
which aired during the Super Bowl LII.
The spot
introduced the audience to a technologically advanced AI robot called Evelyn
and is set in a high-tech laboratory experiment. It shows her making smart,
rational decisions and questioning her human creator's choice of wireless
carrier, so Evelyn and the other robots poke fun at the lab doctor for not
choosing Sprint as their service provider.
Evelyn needed
to appear life-like, so eye blinks and realistic human expressions were added
to her face through VFX.
The spot
kick-started an entire campaign following the antics of Evelyn and her robot
friends as they continue to ridicule their creator.