As part of L’Oréal
(UK) Limited’s ongoing strategy to create a fully digital and immersive
recruitment tool kit, L’Oréal selected Contented Brother’s proprietary
assessment platform to incorporate into their assessment process for their
competitive graduate scheme.
The assessment
platform was developed with the intention to immerse users into a hyper-real
360 environment within the L’Oréal UK headquarters. The user is taken on a tour
by their virtual host, where they drop in on a meeting. The user is asked to
participate in the meeting, making selections which provide L’Oréal with
insight about the candidate’s strengths, values and personality
L’Oréal’s inaugural
trial of the technology is currently live, with the first round of results due
in March. This initiative is just the latest example of L’Oréal’s
sector-leading approach to incorporating innovative technology to further
improve its cutting-edge recruitment process.
Coverage
· Global Cosmetics News - L’Oréal launches Virtual Reality
recruitment tool
· ISE - L'Oreal launches virtual reality graduate recruitment
assessment
· Recruitment Buzz - L’Oreal Launches Virtual Recruitment
Experience
· Ri5 - L’Oreal launches virtual reality recruitment
experience
· Recruiter - l’Oreal Adopts VR Tech To Assess Graduate
Recruits
· OnRec - L'Oréal launches virtual reality recruitment
experience
· The Guardian- Virtual reality and Mr Men books: companies
reveal their unusual recruitment tools