This campaign is designed to create a strong interactive link between Gen Z athletes and young generation. The name of the campaign is "Cik Oyna" (meaning come out and play) triggering a collective movement so that the youngster go out and do the sport they like.
The series is an interactive Instagram Story campaign consisting of three films: Running, Dancing and Football.
The stories are shared by prominent Turkish influencer.
The goal of the campaign was to represent how sports is capable of lifting the mood, directly revealing the pain/gain formula, hence demonstrating the power of sports.
So anyone can also join this new game.
The interactive versions of the series can be viewed at these links:
