[Pizza Hut 40 Years of Smiles Box Design]
Pizza Hut has been serving delicious pizza in Singapore since 1981. To celebrate the brand’s 40th birthday and thank customers for their support,
we designed a new pizza box.

Over the years, Pizza Hut has delivered countless pizzas and smiles to our customers, which inspired our overall design theme “40 Years of Smiles”. Using a fun and friendly doodling style, we illustrated our brand’s key highlights. To evoke a sense of trust and nostalgia, our design reminds customers that we’ve delivered great tasting pizza since the beginning, when pagers were still in use! From our iconic 62-35-35-35 ordering hotline to our new mobile app, our pizzas have always been made with fresh dough and 100% mozzarella cheese. We featured our Hot Dot Guarantee, promising hot pizzas every time, plus our 30-minute
Guarantee and Late Night Delivery at the sides of the box. Various scenes also depict satisfied customers enjoying our pizzas with local phrases like “shiok” and “sedap” because we’re always innovating to cater to local palates. A special blank space has also been provided, giving us the opportunity to personalise every box by writing the customer’s name, while the message “Freshly Made For You!” reinforces the freshness and the personal touch that goes into every pizza.