BACARDÍ – ‘CONGA FEAT. YOU’

Every year, the ultimate debate unfolds: “What will be the song of the summer?” With live music on hold, BACARDI and Sony Music set out to re-connect artists with their fans by re-imagining a Caribbean dance floor icon. Not just inviting them to consume music, but actually play an active role in the creation of it.

Featuring musical icons Leslie Grace, Meek Mill, Boi-1da, and the socially contributed vocals and dance moves of fans around the world, BACARDI launched a full-length music video, official streaming track, and surrounding integrated campaign, debuting ahead of the GRAMMYs and Billboard Music Awards. The campaign not only allowed rum fans to share the spotlight alongside some of their favorite artists all summer long, but also made BACARDI the most talked about spirits brand in the world.