After a year of hardship for many restaurants (to say the least), Grubhub is staying true to its foundational roots and is doubling down on its commitment to restaurants.
The "We Serve Restaurants" national TV spot is the centerpiece of a broader campaign focused on Grubhub’s commitment to restaurants, acting as a "love letter" to the industry and highlighting the true labor of love that goes into every order. It was important to capture the small, intimate moments of those working in restaurants that many often forget when they order delivery. We filmed in real pizzerias, burger joints, and white tablecloth fine dining restaurants, focusing on the mouth-watering dishes diners know and love, and on the behind-the-scenes care from chefs, line cooks, and restaurateurs that make it all special.