senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Lacoste - Save Our Species
30/08/2018
Advertising Agency
Paris, France
0
Share
Brand
Agency / Creative
Production

For the first time in Lacoste’s history we initiated a radical change of one of the most iconic logos in the world: the crocodile.

The Lacoste crocodile makes way for ten threatened animals in a collection of extremely limited-edition polo shirts. A call to action to bring attention to the global state of biodiversity and animal rights.

1 775 polos were produced: for each species, the number of polo shirts corresponds to the number of animals known to remain in the wild, as estimated by IUCN species experts.

 

Sold exclusively online, the polo shirts were sold out in 24 hours.

Each polo purchased helped to preserve these species worldwide by supporting IUCN’s Save our Species programme.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0