For the first
time in Lacoste’s history we initiated a radical change of one of the most
iconic logos in the world: the crocodile.
The Lacoste
crocodile makes way for ten threatened animals in a collection of extremely
limited-edition polo shirts. A call to action to bring attention to the global
state of biodiversity and animal rights.
1 775 polos were
produced: for each species, the number of polo shirts corresponds to the number
of animals known to remain in the wild, as estimated by IUCN species experts.
Sold exclusively
online, the polo shirts were sold out in 24 hours.
Each polo
purchased helped to preserve these species worldwide by supporting IUCN’s Save
our Species programme.