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Tinder - Start Something Epic
30/08/2018
Advertising Agency
Mumbai, India
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The best feelings in our lives can’t be expressed in words, they can only be experienced. Like the thrilling feeling of serendipity while discovering someone interesting around you, the tingly feeling of meeting someone new without the fear of rejection and the empowering feeling of choosing who you like and would like to connect with. Tinder, the app that redefined dating culture across the globe, helps bring these feelings to life. 


The wordless 90s 'epic' Tinder film captures these exceptional feelings and flash-forwards the audience into the enticing world of Tinder. The Tinder girl is an embodiment of the empowered woman who makes her own choices in a world where she is neither constrained nor judged. In a society where dating is always seen with a narrow-view of reaching a tangible fruitful destination, the film brings the focus back to the joy of the journey.

How people responded to the ad:
https://startsomethingepic.tumblr.com/
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Language:
English
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