​Another certain cola owns Christmas. Every year we see the big red truck chugging its way down snow ridden highways with Santa’s jolly effigy emblazoned on the sides. But how does the big man really feel about all this? Maybe, he’s in the 66% that actually prefer the taste of Pepsi MAX… Silenced by a lifetime of contracts… having to indulge his true cola love from the safety of service station shadows. Well the game is up, Santa! This leaked CCTV footage proves your love for another brand of cola with all the taste you’ve been craving - Pepsi MAX. It’s time to reveal the tasty truth, and be the cola man you want to be. Our film catching Santa in the act was a huge success. In the UK alone it gained 12.6M views, 320K likes and 51K shares. The film was picked up and shared by 9GAG and other mainstream media platforms which gave it even more mileage - truly stealing the other cola’s Christmas thunder and putting Pepsi MAX into the number 1 spot at Christmas.​