We transformed common unhealthy relationship behaviors into traditional Valentine’s Day gifts.

The products were designed to start meaningful conversations about healthy and unhealthy relationships by shining a spotlight on toxic behaviors. Then we opened a pop-up store in NYC for the 14 days preceding Valentine’s Day where people interacted with items, such as:

• - The Mood Swing Teddy Bear: a stuffed bear that alternates between “I hate you” and “I’m sorry”
• - The One Piece of Chocolate Advice Box: a wrapped truffle emblazoned with the saying, “I love you, but maybe you should watch your weight”
• - The GPS Tracker Pendant: a heart-shaped pendant with a tracking chip synced to an app on a partner’s phone
• - The Insult Candy Hearts: a collection of classic candy hearts stamped with phrases like “Loser” and “You’re pathetic”