Like most credit cards, the GM Credit Card offers incentives for Cardmembers. But, instead of points, miles or other intangible rewards, our Cardmembers accrue “Earnings” when using their card. Earnings ultimately used towards the purchase of a new GM vehicle.

However, late last year we identified thousands of Cardmembers who hadn’t used their Earnings. And, because 2020 was such a challenging year, we wanted to offer Cardmembers an extra special way to use these Earnings.

So, instead of standard “Spend!Spend!Spend!” holiday messaging, we shared a new one: “Give, Give, Give.” With the Give List, Cardmembers could “gift” $1,000 of money they’d earned to one or two special someones — and it wouldn’t cost a thing. Their lucky recipient(s) could then use that gift toward a new GM Vehicle.

As an even more meaningful gift, Cardmembers could give to those who already give so much: first responders. By gifting to a first responder, Cardmembers were giving them the opportunity to combine gifted Earnings with the GM First Responder discount to get even more.

Give List got Cardmembers excited to bring unexpected joy to the people in their lives. But we never imagined how generous our Cardmembers would be.

With $1.259M in Earnings gifted — that led to $25M in vehicle sales — Cardmembers weren’t just helping someone get a car…they were giving a gift with the power to change someone’s life.

We believe the most important things in life are earned.

Our Cardmembers proved they’re even more rewarding to give.