756+ million streams, over 400,000 YouTube Views, 5 **** on David's Reviews and winner of a Gold Cannes Lion Film Craft Award!
Radiohead’s ‘Creep’ underlies this award winning campaign from Childline, with the lyrics of the song tying in perfectly with the objective of the campaign; that as much of a “creep’, a “weirdo”, or as much of an outsider you may feel, asking yourself “what the hell am I doing here?” because “I don’t belong here”, in reality, 'Nobody is Normal' and you absolutely do belong.
We were extremely proud to licence our share of Creep for use in this campaign. In this day and age when children of all ages feel so many pressures and influences in the world, from peer pressure to online social media, it’s easy to feel different and not “normal”. We feel that this is a very special and important campaign to remind Childline’s audience that even when things feel tough or if you ever feel alone, there is also someone there to listen and help.