To better serve consumer needs that are becoming more diverse and complex, NTUC Income is evolving from a brand that was ‘Made Different’ to one that is ‘Made Yours’. This meant putting focus on the customer at a very personal level. 

And that meant doing something typical brand manifesto films had never done before: Flying a micro-drone through a housing complex to capture unique and intimate moments in different homes - in one single take. 

The film demonstrates how diverse Singaporeans’ lives are despite living side by side, and how no two moments are experienced the same way, just as how no two Singaporeans’ financial needs are the same. Different life journeys are all happening at the same time, and as a personal insurer, NTUC Income is there with you no matter who you are or at what point in life you are.