Created in collaboration with award-winning director Ariel Costa, a.k.a. BlinkMyBrain, it’s a pleasure to unwrap our 3-minute collage animation for BMW’s new bilibili channel, titled ‘宝马’.With the goal of creating a visual showcase of the BMW brand history with a unique and less advertising-like approach to appeal to a young Chinese audience, the film was produced by FF and is the result of bringing together an incredible team of specialized designers and animators around the director in the intense 6-week production.