The beloved Babybel characters are back, and this time with superpowers. The Introducing Babybel Plus+ campaign is action-packed, filled with Hollywood style superheroes and just the right amount of “cheesy” fun.

Because the Babybel characters -- our heroic little cheeses! -- are already so well known, we focused on the lovely textural and animation detail. We got creative, applying the “superhero” genre across the campaign, inventing new ways to add a playful sense of adventure to each shot; think superhero struts, flying through waterfalls of milk, and power posing.

Every superhero needs an epic environment to move through—we set about building a 100% CGI world – The Land of Goodness – filled with rolling meadows, towering cliffs, and enchanted forests. Whether traversing 50ft high trees or 200 ft waterfalls, the genesis story of our 1.5” mini heroes is full of tiny cheese adventures.