Models wear any thing on the catwalk. But when you go backstage you see real life fashion. And Havaianas are always there.​

Fashion brands invest big time on Fashion Weeks, in order to show up on the catwalk of the event. Havaianas, on the other hand, is always on every Fashion Week – only, backstage. Without officially sponsoring the event, the campaign positions the brand alongside with all the other top fashion brands. But even better: Havaianas are the models’ choice.

We turned these snapshots into a global campaign. Launched on the streets of New York during the city’s Fashion Week, and also with billboards located in front of the most famous brands of the event.