senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Jules - Men in Progress
17/08/2021
Production Company
Brussels, Belgium
0
Share
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

Brand and agency thought about a radical change in positioning, making Jules' commitment to a better fashion, the cornerstone of its identity and marketing strategy. Here, neither woke nor green washing: Jules walks the talk. The goal is zero waste, quality, sustainability. Julien et Quentin: "We wanted to highlight that there is not really a right or wrong answer to the question "wht does it mean to be a man?" We wanted to set the right tone, without taking the moral high ground and show optimism, that was very important to us. Something to make the viewer smile."

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0