​Turkeys are ugly, but delicious and very high in protein.

The problem was protein-loving fitness fans didn’t know this.

With people forced to train and cook at home in 2020, Steggles saw an opportunity. We worked with Spotify to release workout hits and reach fitness fans while they were exercising.

The music was composed to fit seamlessly into the top fitness playlists and flow into the ad breaks. Comedic lyrics drew the listener in with songs about the virtues of our ugly bird.

Ultimately, we reminded people that ugly things are good for them… especially our ugly, protein-rich bird. ​