Statement from Charity Founder Paul Oxborough

The film has successfully raised the profile of the charity across the UK biker community and to a wider audience in general. Since launching the film, the charity has seen increased numbers of men, at the priority age range (those most at risk), joining MHM’s peer support group. These men would have otherwise not been aware of the available support. The film has connected with them and they have summoned up the confidence to reach out and seek help.

The film has given Mental Health Motorbike the tools to project a much more professional image, beyond what would’ve been possible at its current stage.  Importantly, it has exposed MHM to corporate sponsors to open up dialogue, advice and potential vital investment which will allow the charity to scale and grow in the future. So far, the film has had over 14,000 quality, organic views. It has been shared by globally recognised brands such as Triumph and Bennetts Motor Insurance and also by celebrities such as The Hairy Bikers, Danny John Jules, Nick Knowles, John McGuinness, Jenny Tinmouth and Pippa Hinchley. 

The film has been a fantastic tool in enabling people to engage with the issue of mental health and put the brand onto a very high platform.

“Working with Anattic has been an absolute pleasure. Not only were they extremely professional but they also understand the importance of creating a product that reaches the right demographic and market. 

The brief was to make an advert that reaches the middle aged male who struggles to talk and reach out for help.  In this film not only has this happened it happens without any words being spoken, a difficult subject matter to convey but we think what Anattic have crafted is a piece of magic, which has been greatly received by the motorbike community and our members. 

This film will go along way to help us getting men talking and this in turn will help us reduce the number ending their lives by suicide.”

Paul Oxborough 

Founding Director 

Mental Health Motorbike