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APRO - Corta!
22/09/2020
Advertising Agency
São Paulo, Brazil
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SUMMARY 

CORTA! is a movement aimed at bringing out in the open and putting an end to moral and sexual harassment in the audiovisual industry.

IDEA 

In order to call the attention of our target audience (professionals in the audiovisual industry), we decided to speak their language. Literally. We selected real cases of harassment that took place during filming or in industry events and scripted them, using all of the technical language and details of a professional script. At the end of each script, the signature revealed that the story was not a work of fiction, but a real case of harassment suffered by a colleague. And it added: “this must end. Cut.”

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