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Coca-Cola - Share a Coke 1,000 Name Celebration
28/08/2018
Advertising Agency
New York, USA
0
Share
Brand
Agency / Creative
Music / Sound

Some of the greatest songs in history are tributes to people. Jude, Billie Jean, Roxanne. But what about the rest of us?

 

This summer we took Share a Coke to a whole new level, by crafting a totally unique song, for every name on Coke bottles. Over 1,000 of them.

 

We wrote songs for first names, last names, even rare names never featured on a keychain, much less the hook of a song. It took 30 songwriters, 45 musicians, and over 2625 hours of songwriting.

 

The campaign launched in radio, with so many songs you never heard one twice. Stations picked up on the excitement, creating hours of free programming.

 

The radio drove people to the Coke website to find their song and share in social.

 

There was a 177% increase in site traffic, and a 264% increase in transactions from 2016 to 2017.

 

Try your name at 1ksongs.com

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