Some of the greatest
songs in history are tributes to people. Jude, Billie Jean, Roxanne. But what
about the rest of us?
This summer we took Share
a Coke to a whole new level, by crafting a totally unique song, for every name
on Coke bottles. Over 1,000 of them.
We wrote songs for first
names, last names, even rare names never featured on a keychain, much less the
hook of a song. It took 30 songwriters, 45 musicians, and over 2625 hours of
songwriting.
The campaign launched in
radio, with so many songs you never heard one twice. Stations picked up on the
excitement, creating hours of free programming.
The radio drove people to
the Coke website to find their song and share in social.
There was a 177% increase
in site traffic, and a 264% increase in transactions from 2016 to 2017.
Try your name at 1ksongs.com