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Kraft Heinz Country Time Lemonade - Littlest Bailout
18/09/2020
Advertising Agency
Chicago, USA
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Agency / Creative
Production
PR

In late spring, the US government launched the largest economic bailout in its history. But the process gave big businesses an unfair advantage and a lot of the money went to them.

Amidst the big bailout, Country Time took a stand for the smallest of entrepreneurs: kids running lemonade stands. The brand started its own financial stimulus program, bailing out kids unable to run lemonade stands, helping keep their entrepreneurial spirit alive. 

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