Chinese Baijiu, one of the four strongest spirits in the world. But there has never been any communication material that can match its status in terms of marketing communication. Located at the best Chinese Baijiu brewing area, surrounded by clouds and mist, the quality of Shade spirit is guaranteed by the great ecological brewing condition. We aimed to artfully express the eco-sense through a extremely contemporary and international perspective commercial, which can meet the high-quality proposition of Shede spirit. This is an unprecedented attempt in the history of Chinese spirit marketing communication. Fortunately, we succeeded.