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Leroy Merlin - Whose Turn Is It?
17/09/2020
Advertising Agency
São Paulo, Brazil
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Whose turn is it do to the dishes? Or vacuum the house? What about cleaning the bathroom? LEROY MERLIN offers a fun way to settle the dispute over who has to do what, by launching a filter that picks the lucky winner for each chore, with the initiative signed by FCB Brasil.

“Household chores can cause conflicts at home, especially during this quarantine. LEROY MERLIN takes a playful approach to breaking the impasse, with a friendly and fun solution to the problem,” says Ariane de Oliveira Silva, content and social networks manager at Leroy Merlin Brasil.



The filter is available on the brand’s Instagram account, and will also be promoted by influencers.

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