The future of space defense is here, and this is the dawn of a new identity for the United States Space Force. To help blast off their first step in recruiting, we began to be inspired by grounded, textural versions of the sci-fi we imagined as kids. Mind-blowing technology, wrapped within the realm of our own existence. The people on the ground, working to make things happen beyond our planet. Dreamers with the grit, the strength and the fiber that make the branch work.

To embody these key factors, a design language and palette was crafted in pre-production, breathing life into the USSF spaces and wrapping our talent in backdrops that felt real and sophisticated. Brought to fruition by our CG and VFX teams, this campaign aims to inspire with vibrancy, motivate with visceral imagery and excite with technological, artful elements.

In the words of the US Space Force: “Maybe your purpose on this planet, isn’t on this planet.”