The Non App Life is a campaign created by distillery for Lil-Lets non-applicator tampons. The brief was to come up with a creative messaging strategy to young women who currently use sanitary towels but may be open to trying tampons. 

Our creative was built on the fact that tampon trial is motivated by wanting to go swimming, by finding pads uncomfortable, or by wanting more choice about what to wear. The Non App Life is about having more freedom to do whatever you want, wear what you want and to be who you are when on your period. 

The content production included creating a launch film to inspire our audience and animations to dispel myths around tampons. distillery also developed and executed a social strategy on Instagram involving six influencers whose audience's reflect Lil-Lets' target age group (13-17). This also included a live Q&A, which now lives as an IGTV video.