Malee has been selling canned fruits for over 40 years in Thailand and although people love it, they tend to buy it only on special occasions. That means a canned fruit can sit lonely on a shelf for over 360 days a year­­.

By personifying the canned fruit itself, we took it from the sad and lonely shelf to the hearts and routines of Thai people. From the film to its popular persona on Facebook and Tinder, the #Lonely Rambutan earned 10M views on YouTube, over 3M engagements on social media and 20% on sales within the first month.