The Frist Bank to accept video lessons as payment of debts. After a year of crisis, in which 60% of Brazilian families were in debt, a great number of Brazilians had no job. In other words, no exchange for money. Banco do Brasil promoted a great end-of-year campaign that delivered an action where people could use their knowledge as currency to organize finances. 

To go beyond the message, we launched a platform where people could upload video lessons and selected 100 of these contents to convert into cash. This generated a large bank of lessons that helped many people to reinvent themselves and gain a financial relieve. The most watched videos won double the prize and people who did not have their videos selected, won a special discount to pay off their debit with Banco do Brasil.