Iconic Stacks’ aims to highlight the power of McDonald’s iconic products with a series of minimalist ads that despite featuring no logo, no images and no brand cues, are easily recognisable to customers.

 The brief was to increase brand love by celebrating iconic brand features and to increase frequency amongst our entire customer base in the long term. 

Our communications solution for this business problem was to re-ignite our customers’ love for the everyday classic products at the heart of the McDonald’s menu, products so iconic that you don’t have to see them to know what they are…

 The work achieved global media coverage, including being selected as Ad Age’s Editor’s pick and Ad Week’s ‘pick of the day’.