senckađ
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Fenty's Playground - Rihanna and Sephora
18/04/2018
Experiential Marketing
New York, USA
0
Share
Brand
Agency / Creative

Welcome to Fenty Beauty’s Playground. An electrifying live immersive experience where guests become superstars in an unforgettable collective film.


Sephora asked us to design and produce a launch event that would raise the bar and explode on social media for Fenty Beauty by Rihanna.

We produced the World’s First Live-Created Fan Campaign. An urban-styled event in which fans and influencers were empowered to become the stars alongside Rihanna, through a series of striking shooting sets inspired by Fenty Beauty products. We harnessed cutting-edge technology to create an unforgettable multisensorial experience. Using a custom-made, high-tech digital film pipeline, we were able to edit footage of fans posing and playing in the Fenty universe in real-time. The result was an instantaneous, high-end fashion film, people could not believe was being made live. It generated over 1.7 billion impressions.

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
The Immortal Awards Global Partner
Group745
Language:
English
v10.0.0