People have a lot of worries in their daily lives but stains should not be one of them. Thanks to Clorox Bleach Pen, worrying about stains is the last thing on their minds. By creating a print campaign that visually portrays a white shirt infiltrated by a stain we reminded the world about the power of Clorox Bleach and showed them that if you have the Bleach Pen in your pocket you are ready for whatever life throws at you.